Brian Mikol

EXPERIENCE

Product Management Consultant, San Francisco, CA
01/15 – Present

Provided project-based services on products for various clients, including:
  • Planned big data software-as-a-service (SaaS) reporting tool: Designed a responsive user interface (UI).
  • For new learning management system (LMS) minimum viable product (MVP):
    • Managed development house’s relationship with their client for product development issues.
    • Directed development among teams based in 3 countries and prioritized backlogs to help drive MVP delivery.
Ingenio, LLC, San Francisco, CA

Ingenio operates a web and telecommunications e-commerce platform, providing click-to-call and chat features on online advice marketplaces Keen.com and Ingenio.com. Formerly part of YP Holdings, formerly AT&T Interactive.

Product Manager
06/12 – 10/14
Managed development cycle for web app product improvements in Agile / Scrum. Promoted from Associate Product Manager.
  • Reduced content marketing man-hours by 75%, launched consumer-facing corporate blog, and delivered instantaneous publishing by integrating Orchard content management system (CMS) and transitioning existing article content.
  • Improved site search experience with more relevant and higher-quality results by replacing deprecated search engine with Apache SOLR and balancing content match with seller quality key performance indicators (KPIs).
  • Delivered redesign of seller dashboard for Ingenio.com pivot to a life coaching marketplace by interviewing prospective users, driving user experience (UX) design, conducting user testing, and iterating features (screenshot).
  • Launched custom Live Operator software, enhancing customer information capture and introducing upsell and retention offers.
Marketing Programs
04/08 – 05/12
  • Pitched, built, and grew new article content feature as outcome of search engine optimization (SEO) project, increasing overall organic traffic 25%, Google search traffic 45%, and shared social traffic 539%:
    • As business owner, established and directed content calendar, sourced content, and copyedited articles.
    • As product manager, planned and managed development of launch and feature iteration.
    • As UX designer, designed information architecture, interaction design, and content strategy.
    • As web producer, hand-coded & deployed content updates using HTML / CSS and Subversion (SVN) without a CMS.
1997 – 2008

Various positions within marketing and sales organizations. Some work samples:

EDUCATION

Bates College, Lewiston, ME
Bachelor of Arts, German

ADDITIONAL INFORMATION

  • Programming: Bootstrap & Responsive Web, CSS / Sass, HTML, Ruby / Ruby on Rails (novice), SQL (novice)
  • Projects & Contributions: Found at github.com/bmikol
  • Tools: Adobe Photoshop; Apache Subversion (SVN); Atlassian Bitbucket, Confluence, JIRA; Balsamiq Mockups; Basecamp; Git; Google Analytics; InVision; Omni Group OmniGraffle; Roadmunk; Salesforce; Slack; Trello
  • Volunteering: Humanitarian OpenStreetMap Team, OpenStreetMap