Ingenio operates a web and telecommunications e-commerce platform, providing click-to-call and chat features on online advice marketplaces Keen.com and Ingenio.com. Formerly part of YP Holdings, formerly AT&T Interactive.
06/12 – 10/14
Managed development cycle for web app product improvements in Agile / Scrum. Promoted from Associate Product Manager.
Reduced content marketing man-hours by 75%, launched consumer-facing corporate blog, and delivered instantaneous publishing by integrating Orchard content management system (CMS) and transitioning existing article content.
Improved site search experience with more relevant and higher-quality results by replacing deprecated search engine with Apache SOLR and balancing content match with seller quality key performance indicators (KPIs).
Delivered redesign of seller dashboard for Ingenio.com pivot to a life coaching marketplace by interviewing prospective users, driving user experience (UX) design, conducting user testing, and iterating features (screenshot).
Launched custom Live Operator software, enhancing customer information capture and introducing upsell and retention offers.
04/08 – 05/12
Pitched, built, and grew new article content feature as outcome of search engine optimization (SEO) project, increasing overall organic traffic 25%, Google search traffic 45%, and shared social traffic 539%:
As business owner, established and directed content calendar, sourced content, and copyedited articles.
As product manager, planned and managed development of launch and feature iteration.
As UX designer, designed information architecture, interaction design, and content strategy.
As web producer, hand-coded & deployed content updates using HTML / CSS and Subversion (SVN) without a CMS.