A lot of good nuggets here, but not much in the way of surprises. If anything, it’s an opportunity to confess my conflicted feelings of having chosen the Golden Gate Bridge flavor of “International Orange” as the link color on this site; it’s on the reddish side of orange that brings my choice uncomfortably close to Valot’s position on red, suggesting that I “hate you and want to make you angry”.1
You should be forewarned that taking his advice literally might earn you a trip to the ranks of the unemployed though (even if the core argument – such as honing the UI/UX to help the user as a way to simplify the navigation for their ultimate benefit – is a worthy one to be considered):
On a project, do the sitemap and navigation last. Actually, never do them. Start with the most important object or screen: the one that helps the user achieve their goal. Waste all the project time and budget on making that screen perfect. Obsess over every detail. Lavish hours to the appearance of each pixel. Indulge every fancy and enjoy every minute of it.
Once there is no more time or budget, your client/boss will get very angry, and scream at you that you didn’t do all the other bullshit they wanted to cram down the user’s throat. Play dumb, apologize, and earn yourself a reputation as a flake who never finishes anything… but still, don’t design any of it.
I assure you that my desire to tie in this branding decision with one of San Francisco’s greatest landmarks has no such ulterior motive. I mean, the bridge is the background image, after all – and choosing instead to go with the concrete color of the Transamerica Pyramid is … uninspired (and, honestly, not particularly smart from an accessibility point of view). ↩